When you love what you do, it really doesn’t feel like work.
All concepted, designed, and produced in-house.
Does anyone really care if you’re the “official ” anything? So rather than that, we positioned Timex as “The Trusted Training Partner” of the NY Giants, leveraging the Ironman GPS line of products to help athletes achieve their fitness goals through tracking speed, distance, and heart-rate recovery over a period of time. Now that makes sense… for everyone.
Logo, key visuals, feature icons, smartphone application, sizzle video, retail display, packaging, printed collateral.
Jazz club concept, identity, key visuals, advertising
From product to lifestyle to thematic. From on location to in-studio.
Steel cage matches, TLC’s, run-in’s, faces or heels I was all-in at WWE helping usher in a new era of in-house creative services.
I served 6+ years on the front lines for Pepsi leading creative on global TTL branding campaigns on their sports, music, and entertainment platforms. Partners included: NFL, MLB, NBA, Real Madrid, Manchester United, Paramount Studios, MARVEL, Sony Entertainment, NASCAR. Celebrity endorsements included: David Beckham, Pink, Beyonce, Shakira, and Britney Spears.