the ask

Jisuko watches are Japanese designed... engineered & manufactured by Swiss-trained Chinese craftsmen... utilizing fine precision movements from Japan — quite a global mash-up.

To encapsulate this global feel, we proposed targeting multi-cultural urban millennials who appreciate diverse culture, design, fashion, and art. So, we proposed a mash-up of cultural iconography with works of UK graffiti artist HUSH. This juxtaposition breaks noise barriers in a crowded space, creates cross-cultural appeal, gives a nod to the brands roots, and speaks to the insights of our target. 

Artwork shown is used for concept only.