Jisuko watches are Japanese designed, engineered & manufactured by Swiss-trained Chinese craftsmen utilizing fine precision movements from Japan — quite the global mash-up.
We never heard of them either... that is until we were contacted about helping develop a brand presence. We wanted to target multi-cultural urban millennials who appreciate style, are entrepreneurial, and visually literate. So, we explored a mash-up of Chinese cultural iconography with works of UK graffiti artist HUSH.
This juxtaposition not only breaks noise barriers in the crowded personal timepiece space, but creates cross-cultural appeal, gives a nod to the brands roots, and speaks to the insights of our target.
Artwork shown is used for concept only.